Skip to content
11/01/2012 / loyaltymarketingnews

Modular outfits created and customized with concealed zippers

BLESSUS offers a modular clothing line that uses zippers to create garments that can be modified by the wearer to suit their tastes.

alttext

Last year we spotted Israel-based ze o ze, a modular shoe that transforms into five different styles. Now, in Poland, BLESSUS have created a modular clothing line, using zippers to create garments that can be modified by the wearer to suit their tastes.

The BLESSUS team consists of designers Michael Hekmat and Marta Matuszewska, and economics graduate Marcin Korytowski. In their own words, their garments are aimed at women with busy lifestyles who may want several stylish looks within one day. Concealed zippers enable a casual dress to become a smarter work dress or an evening gown, and BLESSUS also offer a made-to-measure service, allowing customers to further customize with color combinations or additional clothing elements. The company have an online boutique as well as a physical store in Warsaw. The video below demonstrates the BLESSUS range:

As more companies embrace customization of products pre-purchase, BLESSUS have gone further by also offering the opportunity to modify and change items throughout ownership. Could this concept be applied to other fashion items?

 

(via Springwise)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: