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19/12/2011 / loyaltymarketingnews

KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data

KLM recently announced a new pilot program, to take effect next year, which will allow passengers to select their seats based on the Facebook and LinkedIn profiles of other flight passengers. The opt-in system will invite travelers to link their profiles to their check-in information; as such, the service will depend on passengers making this information publicly accessible for other passengers – be they friends, co-workers, potential dates or networkers to court them on the flight.

We think this is a smart attempt by KLM to employ Facebook and LinkedIn to provide a utility to passengers. But of course, it’s true usability and potential depend on passengers’ desire to share their profiles.

USA Today: In Flight Dating? Use Social Media to Find a Seatmate

(via PSFK)

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