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16/12/2011 / loyaltymarketingnews

Dutch Fashion Label Thanks Its Facebook Fans In Digital Window Display

Fashion brand Scotch & Soda from the Netherlands is thanking its Amsterdam-based Facebook fans in a new campaign called “We like you too.” Developed by creative studio Perfect Fools, the campaign includes ‘liking’ their fans back and digitally displaying their names in the window of their flagship Amsterdam store.

Dutch Fashion Label Thanks Its Facebook Fans In Digital Window Display

Fans’ names are animated on top of pictures featuring Scotch & Soda’s current season’s collections. The head of strategic planning at Perfect Fools, Michael Aneto, said:

We have brought together Scotch & Soda fans, their collections and their biggest Amsterdam audience – which is actually in-store. Making the digital physical through an installation means Scotch & Soda can thank their fans personally for liking them.

Scotch & Soda

(via PSFK)
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