Skip to content
16/12/2011 / loyaltymarketingnews

Beverage Company Allows Users To Create Personalized Sodas Beverage Company Allows Users To Create Personalized Sodas

UFlavor is an Indianapolis-based startup that brings consumers directly into the beverage design process. The company, which is currently in beta, worked with flavor company Flavors of North America(FONA) to create 42 ‘ingredients’ that can be mixed by users online, down to the percentage of the ingredient the user would like. Users simply select the flavors they would like to combine, refine the color of the beverage, choose a name and label, and the drink will be shipped to them directly. Others can then order the same soda and the creator of the drink will receive a portion of the profits. A rating feature on the site will help to determine the best combinations.

Beverage Company Allows Users To Create Personalized Sodas

As UFlavor continues to develop and expand past the prototype phase, the number of flavors and levels of gradation will expand. In the future, UFlavor plans to deploy vending machines. Users would be able to select their personalized flavor combination or a combination created by another user, and the beverage would be mixed and bottled on the spot. Beyond being a unique and exciting venture, UFlavor brings the trend of user-generated content to an entirely new arena.

UFlavor

(via PSFK)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: