Skip to content
12/12/2011 / loyaltymarketingnews

Coca-Cola Encourages Honesty In New Campaign

Coca-cola follows through with its remarkable humanistic advertising initiatives by launching a new campaign in Portugal that explores our natural capacity for honesty. The campaign, titled “Rivalry Wallet,” takes place in the Benfica ticket office in Portugal and starts with a very simple premise: what if you found a wallet days before a big football match and it has a ticket that belongs to a rival supporter?

Various instances of people finding the wallets are then shown. As revealed later on, a surprising 95% of the people who found the wallets surrendered it to the ticketing area.

These honest individuals were then greeted with thunderous applause from people who surrounded them and rewarded with a bottle of Coke as well as a ticket to the game. Coca-cola subsequently honored their actions by displaying their acts of honesty in the giant screen during the actual game.

Watch the full campaign in the video below:

Coca-Cola

(via PSFK)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: