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12/12/2011 / loyaltymarketingnews

Amnesty Makes The Invisible Visible Through Street Art Installations

Amnesty International commissioned a series of street art installations as part of its Making the Invisible Visible campaign. Thin strips of printed poster paper are pasted in a row on the side of fences. Only when you look at it from a side-angle, are you able to reveal an image of a face, otherwise, the picture stays hidden. The faces are of six individuals from across the world who have suffered human rights abuses, including Fatima Hussein Badi, Jabbar Savalan, Filip Karma, Natalia Estemirova, and Jean-Claude Roger Mbede,

The installations have appeared in sites across Denmark, Germany, Ireland and Wales. This was a unique collaboration with German street art collective Mentalgassi and the creative team from the ad agency Wieden + Kennedy.

Watch the video below to see how the campaign was put together.

Amnesty International

(via PSFK)

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