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07/12/2011 / loyaltymarketingnews

Platform Rewards Facebook Users For ‘Likes’ & Sharing

In our research for PSFK’s Future Of Gaming report, the PSFK consulting team noticed a growing tendency towards games being used To Spread The Word. One example of this trend is the US based start-up Lockerz – a members-only website that rewards users for common online activities such as ‘liking’ a product on Facebook. Members earn ‘Ptzs’, the platform’s online currency, for internet activities like shopping for brands online, sharing photos, watching videos, or connecting with friends through social media. After earning enough Ptz, users can shop for merchandise on the Lockerz platform and receive discounts on clothing and accessories, electronics, movies, music, videogames, and home decor up to 100%. As a members-only site, Lockerz has grown to nearly 19 million members worldwide.


(via PSFK)

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