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05/12/2011 / loyaltymarketingnews

Starwood Hotels Extends Loyalty Program To China’s Equivalent Of Foursquare

Following Starwood Hotelspartnership with Foursquare earlier this year, it is now expanding its customer loyalty program into China by partnering with Jiepang, one of the country’s leading location-based services. Guests who regularly stay at Starwood can earn ‘Starpoints’ and rewards by checking in via Jiepang at over 200 of the group’s hotels & resorts in Asia Pacific.

Members of the Starwood Preferred Guest (SPG) loyalty program can earn 250 Starpoints by checking in with a confirmed reservation. SPG members who check-in via Jiepang and synchronize two different social networks will unlock a virtual Starwood hotel branded badge. By unlocking a badge, they will automatically be entered into a draw to win a free weekend stay, and those who collect all eight Starwood brand virtual badges could win a five-night getaway.

Every month, the SPG member with the most Jiepang check-ins across all Starwood hotels in Asia Pacific will be declared the SPG Mayor. They will be interviewed and featured on the website and also asked to contribute travel tips to the SPG Jiepang tips page. Janice Chan, the director of digital distribution & marketing for Starwood Asia Pacific Hotels & Resorts, said:

China continues to be a major source of new loyalty travelers for Starwood as evidenced by the 71% jump in Chinese enrollment in Starwood Preferred Guest last year. Following the success of the SPG global campaign with Foursquare earlier in 2011, SPG’s new partnership with Jiepang localizes and redefines the ‘check-in’ for our Chinese SPG members, enabling rewarding experiences beyond their hotel stays. This is yet another example of Starwood’s ongoing commitment in building deeper relationships with our Chinese members in ways that are relevant to their lives.

Starwood Hotels

(via PSFK)
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