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05/12/2011 / loyaltymarketingnews

Pop-up café takes orders via Twitter

Electric Ireland recently created a pop-up Twitter Café to engage the technology-orientated audience at this year’s Dublin Web Summit.

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It was not long ago that we saw household appliance brand Electrolux create The Cube, a pop-up restaurant designed to generate publicity for the brand’s kitchen appliances. In a similar vein, energy company Electric Ireland recently created a free Twitter-powered pop-up café, in an effort to stand out from the crowd at this year’s Dublin Web Summit.

Electric Energy were sponsors of the “Spark of Genius” award at the Dublin Web Summit in October, and wanted to engage the technology-orientated audience at the event using a relevant medium. Instead of a regular café format, the Tweet Café offered 24 food and drink options displayed inside small boxes. According a Next Web report, to order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted. When the order was ready for collection, the user’s Twitter profile appeared on a large screen and the door containing the treats opened.

The simple concept illustrates the possibilities for technology to change how we carry out day-to-day activities. Inspiration here for restaurateurs and café owners alike.

www.esb.ie

 

(via Springwise)

 

 

 

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