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05/12/2011 / loyaltymarketingnews

BP set to launch loyalty card

According to an article in CSP Daily News, BP North American Products is set to launch its long-delayed loyalty card in the U.S. market.

The article continues, “the first “BP Visa with Pump Rewards” cards will be sent to existing accounts in February. Then in March, BP will target new customers with an offer of a 25-cent -per-gallon discount for every $100 they spend at BP-branded stations and at other retail outlets where competitive gasoline is not sold. The discount is good for the first 60 days that the account is open but is capped at 20 gallons per purchase.”

Click Here to learn more.


(via Colloquy)


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