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24/11/2011 / loyaltymarketingnews

Startup Helps ‘Little Fish’ Businesses Make a Big Splash in Marketing

There are 27 million small businesses in America, and each one is a little fish in a very big sea. They don’t have Pepsi-like budgets for marketing, advertising or SEO, and they often don’t have time to oversee their own social media and marketing strategies.

That’s why James Maule founded Mogulfish. “My years of agency expertise getting cost efficiencies with big budgets and creating central campaigns for global clients gave me the unique perspective and ability needed to build this joint marketing model for small businesses,” Maule says.

The site lets small businesses know about marketing opportunities they can take advantage of, such as participating in Small Business Saturday, Fashion’s Night Out and Restaurant Week. Its listings explain how a business can get involved and reap the benefits of various promotions and marketing opportunities. There’s also a group-buying aspect, where small businesses use their strength in numbers to score discounts, like a Google+ starter kit or a website buildout.

And there are listings for vendors that small businesses might use to purchase office supplies, find freelancers, access PRweb and more.

Membership on the site is free, and some benefits are free, while the average discount on packages and deals is 50%. Mogulfish’s revenue comes from a commission on the sales, and Maule says an additional revenue stream will some from site advertising.

Mogulfish launched in New York this past June and has worked with a variety of businesses, such as Tavern on Jane, Pup Culture and Naturally Susan’s. The site is currently running a Loyal2NYC promotion in conjunction with the American Express initiative Small Business Saturday. Maule says the site is taking baby steps in New York before launching nationally; the next promotion will be December’s 12 Days 2 Christmas.

“We’re in our early beta stage in which education and building the network is key before many companies will start matching up and running their promotions together,” says Maule.


(via Mashable)


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