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22/11/2011 / loyaltymarketingnews

UNICEF Brick Inspired by LEGO Also Stores Food & Water

The UNICEF Brick is a construction concept inspired by toy building blocks that can help third-world residents in emergencies. Each block has two compartments that are initially filled with food and water. Once the contents have been consumed, the UNICEF Brick can then be filled with sand, soil or rocks and easily stacked upon each other to build a shelter.

The simple yet innovative concept was developed by Psychic Factory and aims to eliminate waste and logistic problems encountered by food sacks and bottled water.

Psychic Factory

(via PSFK)
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