Skip to content
22/11/2011 / loyaltymarketingnews

Disney Brings The Magic To Times Square Through Augmented Reality

Using special state-of-the-art augmented reality technology, Disney enabled Times Square visitors to interact with some of their favorite Disney characters on a 60-ft screen. Participants wanting a Disney experience can stand opposite the big screen in a specially marked circle which is being filmed and broadcast in real time. Visitors are virtually joined by one or more of their favorite Disney characters, who interacted with the guests on-screen before posing for a picture. The display marks the start of Disney’s second “Let the Memories Begin” campaign, which also includes a special projection of Cinderella’s Castle in the middle of Times Square. Disney’s campaign integrates the technology of social networks as well by allowing visitors to share photos of their experience across multiple social platforms.

Disney

(via PSFK)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: