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17/11/2011 / loyaltymarketingnews

UK: ATG launches theatre loyalty card

According to an article in The Guardian, Britain’s largest theatre operator, the Ambassador Theatre Group, has launched the UK’s first loyalty card program for theatre audiences.

The article continues staing that “the ATG theatre card, membership will cost 30 pounds, will allow members to avoid paying booking and ticket exchange fees, as well as provide priority booking and a range of ticket offers. Cardholders will also receive discounts on drinks and free use of the cloakroom facilities in theatres owned or operated by ATG. They will also be eligible for a range of exclusive events, including Q&A sessions with casts and creative teams, and production launch nights.”

Click Here to learn more.


(via Colloquy)


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