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11/11/2011 / loyaltymarketingnews

Swedish Electronics Store Invites You To Break In And Steal A TV

The Swedish electronics retailer Pause is inviting people to break into its store in Stockholm and steal an LED TV worth $5,700. As part of a new campaign created by agency Akestam Holst, if someone can get past the store’s security system tonight with the help of a friend, they pull off the daring heist and can keep the TV as a prize.

First, you need to hack the system to get the entrance access code, then a partner in crime must give remote support from Pause’s website to help deactivate the motion detector. After you reach the main control box, your associate has to give you the shutdown code to disable the entire security system so you can walk out with a brand new TV.

Those who don’t make it all the way can still enjoy some benefits. If you crack the entrance code you get a 10% discount off Pause products, if you pass the motion detector you get 20% off, and if you make it into the showroom you get a 30% discount. You can watch the trailer for the cinematic heist event below:


(via PSFK)

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