Skip to content
11/11/2011 / loyaltymarketingnews

Mint-Flavored Parking Tickets

To promote its Extra Professional gum, Wrigley decided to use parking tickets but with a twist. Each ticket was coated with a thin layer of mint flavor so drivers literally got a taste of the product. The clever idea came about as many drivers tend to insert the ticket between their lips after paying and driving out.

The campaign was executed by ad agency BBDO in Germany and the success of it left drivers with a ‘taste for more’. Watch the video below to see how it all worked.


(via PSFK)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: