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11/11/2011 / loyaltymarketingnews

LinkedIn Unveils Dashboard for Groups Statistics

LinkedIn has unveiled a new Group Statistics dashboard that allows group admins to drill down into the demographics and growth of their groups.

The new dashboard, as CEO Jeff Weiner describes it on Twitter, turns relevant information about each group into an infographic-style display. This information is summarized on a dashboard, but can also be broken down in three areas: “Demographics”, “Growth” and “Activity”.

“We’ve designed each infographic view to highlight the most important signals you’ll need to help you understand your group better,” LinkedIn Data Visualization Designer Anita Lillie noted in a post on the LinkedIn blog.

Let’s use the Fans of Mashable group as an example. The Dashboard summary shows Mashable with slightly more than 24,000 members, garnering 59 comments last week with 9% of its members located in the New York City area. Diving deeper using the “Demographics” tab, we can see that 4% of the group’s members come from the San Francisco Bay Area, Greater Los Angeles and London.

The Group Statistics dashboard also illustrates the group’s growth, displays how many new members the group has gained in the last week and shows a graph of the group’s week-over-week growth. The “Activity” tab highlights how many discussions occurred within the group. It even lets you know how many group members received a promotion or changed jobs.

The business-oriented social network has been placing a greater emphasis on its Groups feature in recent months. Last week, the company announced its members have created more than 1 million groups.

(via Mashable)

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