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11/11/2011 / loyaltymarketingnews

JCPenney’s QR Code Gift Tags Carry Personal Voice Recorded Messages

As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to their purchases using QR codes.

JC Penney customers who buy a gift from one of their 1,100 locations this holiday season will receive a free QR code tag, or Santa Tag, with their purchase. Using any free QR code reader, they can scan the code to record and attach a personal voice message up to 60 seconds long. The recipient of the gift can then scan the tag to receive the affixed voice message. Check out the video below to see the process in action:

The QR code promotion is one aspect of JC Penney’s “Who’s Your Santa!” advertising campaign which also includes a Facebook game kicking off on November 28th.

JC Penney

(via PSFK)

One Comment

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  1. Naomi Ogaldez / Nov 11 2011 10:28

    Thanks for sharing! I will definitely be telling my mom about this when she wakes up in the morning. Her FAVORITE store is JCPenny. Its crazy how those QR codes out of nowhere started being used in advertisements.

    Oh, sorry, but this is random. I am new to the blogging world and do not know how to display all these cool buttons. I was wonderinf how were you able to get your RSS feed button all the way in the top right hand corner?

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