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10/11/2011 / loyaltymarketingnews

Old Navy joins shopkick to bring mobile rewards, deals and offers to shoppers

shopkick, the largest location-based shopping app that rewards shoppers simply for walking into stores, announced Old Navy has joined its Partner Alliance. Just in time for holiday shopping, shopkick walk-in rewards will be live in all of Old Navy’s nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 shopkick reward points for the partnership’s first weekend (November 10 – 13), available exclusively through the shopkick app: shopkick.com/oldnavy.

To provide high-value rewards to shoppers actually walking-in to Old Navy stores, the shopkick app detects a shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s phone’s microphone. Because the store knows it’s rewarding actual visitors, it then delivers rewards called “kicks,” which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to 30 different causes and charities and more.

Old Navy joins shopkick’s ten other retail partners: American Eagle Outfitters, Best Buy, Crate and Barrel, Macy’s, Simon Property Group (the nation’s largest mall operator), The Sports Authority, Target, Toys”R”Us, west elm and The Wet Seal.

Because shopkick is able to detect actual presence inside stores, partner retailers ensure that marketing dollars put into the shopkick program are being spent to reward customers who are actually present in the store, translating into higher value rewards for the shopper. Presence detection is something not possible with traditional location-based applications, which rely on GPS technology that has an error radius of 50-1,000 yards on mobile phones. And, because the detection occurs on the user’s mobile device, the privacy of presence information is completely under the user’s control.

Now more than 4,000 individual stores across multiple retailers and 250 of the country’s largest malls have fully deployed shopkick’s technology. In addition, at more than 3 million other stores across America, shopkick offers smaller rewards for interacting with products from twenty brands, including Kraft Foods, Clorox, Procter & Gamble, Intel, HP and more.

Launched in August 2010, shopkick quickly became the largest location-based shopping app in America and currently has more than 2.5 million active users. The shopkick App is available for free on the iPhone from the App Store at www.itunes.com/appstore/ and on Android Market at http://shopkick.com/android.html.

 

(via Colloquy)

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