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09/11/2011 / loyaltymarketingnews

Boston Ad Agency Gets Its Own Beer Vending Machine

Arnold, Boston has installed a beer vending machine, nicknamed Arnie, thanks to internal funding from new initiative ‘The Make Project’. The agency is setting aside $100,000 each year to bring new and innovative ideas pitched by the staff to life. Arnie dispenses six varieties of beer crafted by the agency, including the eponymous “Arnold Pilsner.”

Boston Ad Agency Gets Its Own Beer Vending Machine

Arnold employees are given RFID fobs to use at the machine, which let them have several free beers a month, and they can add credits if they would like more. With the fobs, Arnie is able to recognize each person who uses it and talk them through the vending process.

The beer vending machine has a touchscreen interface, an “Alepedia” which describes the different beers, and data visualization tools that can give you information like which day of the week the most beer was consumed. Arnie also has a Twitter account and is integrated to allow people to send a tweet straight from the machine. The agency plans to extend the number of beer varities in the future, with different types brewed that relate to specific cultural events, seasons and clients.

Boston Ad Agency Gets Its Own Beer Vending Machine

Arnold

(via PSFK)
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