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08/11/2011 / loyaltymarketingnews

Google+ Launches Branded Pages

Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network.

“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.

Google’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.

When the search giant first launched Google+, brands immediately jumped on the opportunity to gain additional exposure. Google soon asked brands to stop creating Google+ profiles. It quickly became a controversy that forced the company to accelerate its plans for business pages.

 

(via Mashable)

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