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07/11/2011 / loyaltymarketingnews

Walmart App Suggests Gifts Based On Facebook Activity

Walmart is developing a Facebook app called Shopycat, which it plans to roll out this holiday season. With the permission of a Facebook user and their family or friends, Shopycat uses data from activity and profiles on the social network. Based on this information it provides a list of gift suggestions, with different ideas depending on budget, and helps you find them online or in-store. Ravi Raj, vice president of product at @WalMartLabs, said:

With your permission, we create a profile of you and your friends, based on what they Like, talk about, call out in their profiles. And then we make gift recommendations, all with their permission. It takes the pressure out of gifting and makes it a fun and exciting experience.

Walmart App Suggests Gifts Based On Facebook Activity

The Shopycat app builds on the “social genome” technology that Walmart acquired when it bought Kosmix, a Silicon Valley company that specialized in mining data from social networks in order to make targeted offers to consumers.


(via PSFK)

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