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04/11/2011 / loyaltymarketingnews

Samsung launches the industry’s first gamified corporate website

Samsung Electronics America has announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung.

Samsung is the first in the consumer electronics industry to add game-like elements to reward visitor engagement on a corporate website.

Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities such as watching videos, commenting on articles, reviewing, “Liking” or tweeting products, and participating in user-generated Q&As on Samsung’s U.S. website. The program will reward many forms of participation regardless of the type of sentiment expressed toward Samsung products or the brand. For instance, a consumer product review will garner the same reward regardless of it being a 5-star review or a less stellar review.

“There are currently millions of Samsung brand enthusiasts who engage with us through our website,” said Kris Narayanan, Vice President of Digital Marketing for Samsung Electronics America. “We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. This platform will help us better recognize and empower this online community of passionate advocates while they discover everything Samsung.com has to offer.”

The experience is intended to be fun and to reward interaction and discovery. Certain paths to badges and rewards will be clear while others may catch members by surprise. For instance, unlocking a featured badge automatically enters members for a chance to win Samsung products. Other badges may be discovered by accident, such as a badge for late night browsing.

As part of the launch, three lucky Samsung Nation members will each win a Wi-Fi 32GB Galaxy Tab 10.1. To enter the sweepstakes, visitors must unlock the limited-edition Early Adopter badge by signing up for Samsung Nation before 12/31/11. To access Samsung Nation, and for official rules, please visit www.samsung.com/us/samsungnation.

 

(via Colloquy)

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