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04/11/2011 / loyaltymarketingnews

KLM Crew Become Human Alphabet To Reply To Customer’s Posts & Tweets

The Dutch airline KLM gathered some of its crew members together to promote its new 24/7 personal service via social media. For a day they became like a human alphabet, spelling out live replies to questions asked by their customers on Facebook and Twitter.

Airline Crew Become Human Alphabet To Reply To Customer's Posts & Tweets

After a question had been asked and an answer formulated, the crew had to find which letter in the answer corresponded to the number each of them had been assigned. Then they took the letter to their place and held it up above their head, while a camera above them shot their live reply.

This was a unique way of promoting the fact that KLM now responds to questions within the hour on Twitter and Facebook, no matter what the time of day is. You can watch the crew assemble an answer in the video below:

KLM

(via PSFK)
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