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25/10/2011 / loyaltymarketingnews

Toys”R”Us to offer loyalty program members, and new participants, its biggest rewards ever

Toys”R”Us, Inc. has announced it will once again offer 10 percent back on purchases made by new and current members of its loyalty program, Rewards”R”Us, this holiday season. Beginning Sunday, October 30 through Christmas Eve, Rewards”R”Us members can earn 10 percent back in “R”Us Dollars for every dollar spent on qualifying purchases. Members can participate in this special promotion by presenting their loyalty card at any “R”Us store nationwide or entering their loyalty number online at or “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases. During the 2010 holiday season, approximately 2 million customers joined Rewards”R”Us to take advantage of the 10 percent back promotion.

New for this holiday season, Rewards”R”Us members can also earn a complimentary 2012 Super Savers Pass when they spend $200 or more beginning Sunday, October 30 through Saturday, December 24. The Super Savers Pass offers members more than $100 in savings, including exclusive coupons sent via e-mail each month in 2012.

Customers who want to make smaller payments over time and still take advantage of the 10 percent back offer can earn holiday rewards on layaway purchases.

Customers can sign up for this complimentary program at any “R”Us store nationwide or online at Rewards”R”Us is open to anyone with no credit approval required. Once enrolled, members can take advantage of a variety of exclusive benefits and promotions, including:

  • Returns made easy, as Toys”R”Us sales associates can look up any member’s transaction simply by rescanning the shopper’s Rewards”R”Us card. All members have to do is remember to scan their card each and every time they shop with “R”Us.
  • Exclusive members-only shopping events, during which they have special access to in-store sales and special offers.
  • Diaper Rewards and Formula Rewards, allowing members to earn free diapers and formula when a certain quantity is purchased.
  • Free greeting card from American Greetings when five cards are purchased.
  • LeapFrog Rewards, providing members the opportunity to receive one free LeapFrog book or game when four are purchased within a 12-month period, with certain exclusions.
  • Registry Rewards, which enables baby registrants who are also Rewards”R”Us members to earn rewards for all qualifying purchases friends and family make from their registries. Gift-givers who are Rewards”R”Us members also earn rewards for their purchases.

In addition, throughout the holiday season, Rewards”R”Us members will have the opportunity to participate in exclusive members-only promotions. For example, members will receive a complimentary Skylanders figure when they spend a total of $100 on in-store Skylanders purchases now through Christmas Eve, while supplies last.

To take full advantage of Rewards”R”Us, members can visit the program’s dedicated website,, and register their membership to keep track of purchases and reward status, find out about the latest promotions and exclusive offers and view and print reward certificates.


(via Colloquy)


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