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18/10/2011 / loyaltymarketingnews

Be Rewarded With Shopping Deals By Cycling Or Recycling

The Transport for London has commissioned Recyclebank to encourage more people to cycle or walk. Recyclebank has come up with an app for smartphones that will allow users in London to log the distance of their journeys in exchange for points that can be redeemed for deals and discounts at participating stores. Currently, Recyclebank has over 3,000 reward partners, include Macy’s, Kmart, Brookstone and much more.

Recyclebank members can also earn additional points by participating in other green opportunities, such as home recycling, using natural products, pledging to use less water or electricity.

Jonathan Hsu, CEO of Recyclebank, commented that:

Recyclebank is all about providing actual monetary financial rewards, but beyond that showing people the full context of their actions for the environment.


(via PSFK)

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