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13/10/2011 / loyaltymarketingnews

U.S. Bank first in industry to launch mobile-enabled credit card application at select retail locations

U.S. Bank, lead bank of U.S. Bancorp, has announced the launch of a new U.S. Bank Card app for select retail partners. The new iPhone app brings convenience and buying power into the users’ hands by giving them the opportunity to apply for and receive on-the-spot credit to make immediate in-store purchases. Currently, the app is being piloted with REI (Recreational Equipment, Inc.), a leading retailer of quality outdoor gear and apparel, and will be introduced to other retail partners later this year. The new iPhone app expands U.S. Bank’s leadership in the mobile banking space.

The U.S. Bank Card app allows consumers to easily apply for a U.S. Bank co-branded credit card. The REI version of the app, called the REI Visa App, is available at the iTunes App Store by searching for “REI”. With instant credit approval, the new cardholder receives a secure, virtual credit card via their mobile phone. The virtual credit card contains account information that the cardholder can provide to the sales specialist so purchases can be made immediately. Furthermore, the app provides anytime access to account management tools, such as viewing the account balance and most recent transactions as well as making a payment to the account. It also features a convenient link to REI’s website to shop for favorite products. Although currently available for iPhone only, the U.S. Bank Card app will be available to Android users in the near future.


(via Colloquy)


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