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13/10/2011 / loyaltymarketingnews

Swallowable Perfume Emits Fragrance Through Skin

In a world where nano-porous materials in our clothes can make deodorant unnecessary, it may seem almost old-fashioned to continue to apply perfume to our skin. That’s certainly the view of the team behind Swallowable Parfum, an innovation that allows users to swallow a capsule to produce a fragrance that emanates from within.

Created by Amsterdam-based artist Lucy McRae along with synthetic biologist Sheref Mansy, Swallowable Parfum is essentially a capsule containing synthetic fragrant lipid molecules that mimic the structure of the fat molecules naturally found in the body. When those lipids get metabolized by the body’s enzymes, fragrant molecules are released and excreted through the skin’s surface through perspiration. The skin, then, serves as an atomizer for the tiny droplets of fragrance that are left behind, and the strength of the resulting scent is determined by the individual’s acclimatization to temperature, stress, exercise or sexual arousal. The video below explains the premise in visual detail:

McRae and Mansy are currently still in the research phase of the creation of Swallowable Parfum, which they announced in August. Perfume houses and fashion brands around the globe: one to get involved in early?

Website: www.swallowableparfum.com
(via PSFK)

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