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13/10/2011 / loyaltymarketingnews

IBM Exhibit Celebrates Data With Infographics & Touchscreens

PSFK was invited last night to a special tour of the IBM exhibit at Lincoln Center. To celebrate their 100th birthday, the tech giants asked SY Partners to develop the ‘IBM interactive THINK exhibit’ to commemorate the past, the now and the future.

The tunnel-like exhibit is split into three sections: a 123 foot video wall that reacts to real time data including information gathered at air-quality stations across NYC; a multi-touch movie experience that describes how IBM is analyzing masses of information to help overcome a broad range of issues including hunger and ill-health; and a gallery that paid tribute to 100 break-throughs the company has achieved.

The initial display is colossal and takes time to digest. A merry dance of preloaded and dynamic infographics streams down the exhibit. The touchscreen displays are probably the most advanced and simple to use displays that we’ve come across so far — and the visual language, while varied, was accessible and intuitive.

The breakthroughs also provided an interesting glimpse into the IBM of the past and revealed how the company had been involved with technologies that we consider commonplace today. Check out the images by clicking the thumbnails below and if you find yourself in New York City, the exhibit is definitely worth a quick visit.

IBM Think Exhbit

(via PSFK)

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