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11/10/2011 / loyaltymarketingnews

Heinz Sends Personalized Get Well Soup To Your Friends On Facebook

As the temperature drops in the northern hemisphere, you might start noticing more of your friends becoming sick. Instead of sending them a Get Well Soon card, you can now send them a can of Heinz soup with a personalized label. The promotion is only available for Heinz Soup UK’s Facebook fans.

Each personalized soup come in two flavors, either Heinz Cream of Chicken or Heniz Cream of Tomato. For £1.99, Facebook fans can send a Get Well soup to their friends featuring the friend’s name on the label.

Matthew Cullum, Heinz Soup Marketing Controller explained the campaign:

Because Facebook is a place people choose to engage with our brand, we want to be there. Soup can be an emotive product and Facebook taps into that. Our use of these channels doesn’t replace TV, but it is a great compliment to it because it allows the consumer to spread the word and they engage more than they would with traditional channels such as TV or Radio.

Heinz

(via PSFK)
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