Skip to content
10/10/2011 / loyaltymarketingnews

LOOKK: Community That Connects Designers With Consumers

Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs.

But here is a really cool community called LOOKK that connects young designers with consumers through an open social network.

What is LOOKK?

LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers.

All the community members have the opportunity to give feedback on what they love and directly influence the items that are produced for sale within the LOOKK Webshop.

How does it work?

Designers can upload a single design or showcase an entire collection with each item having the potential to be discovered.

By garnering support from the LOOKK community as well as their own social networks, they can increase their level of exposure. They have the opportunity to be identified by an expert fashion panel who, using data to estimate market demand, will ultimately choose which items are put into production.

By providing an open network for designers to engage directly with consumers, LOOKK gives every new fashion graduate or aspiring designer the chance to be discovered and become successful on their own merits, making visible a section of the industry that has tough entry barriers to overcome.

 

(via Mindjumpers)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: