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07/10/2011 / loyaltymarketingnews

The Secret to Achieving 3x Better Fundraising Results

Are you ready to learn the secret to a successful fundraising campaign? A combination of targeting potential donors online and offline, simultaneously.

The multi-channel approach is the key to increasing fundraising by up to three times a single-channel campaign. While offline strategies such as direct mail still account for 90% of donations, online campaigns have increased their revenue by nearly 35%.

Take a look at this infographic, which reveals the nuances to successful fundraising campaigns.

 

(via Mashable)

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