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07/10/2011 / loyaltymarketingnews

LinkedIn Lets Companies Post Status Updates

LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.

Company Status Updates will enable assigned administrators of company pages to post updates, up to 500 characters in length, to the “Overview” tab of their pages.

“This is a great way to build engagement with customers, potential employees and prospects alike,” says Ryan Roslansky, director of product management at LinkedIn. “Nearly half of our members follow over 2 million Company Pages on LinkedIn.”

Company status updates will also appear in a page follower’s LinkedIn homepage news feed. And any LinkedIn member can see, like and comment on status updates, or share an update with friends, from the company page.

The new addition makes company profiles more similar to Facebook Pages, and should transform the once-static pages into dynamic entities.

Companies interested in the new feature can turn it on here.

 

(via Mashable)

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