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05/10/2011 / loyaltymarketingnews

QR Codes On Chairs Connect You To Instructional Video

Workplace products company Steelcase are adding QR codes to the arms of its most popular office chairs to make it faster and easier for users to discover relevant details and improve their comfort.

QR Codes On Chairs Connect You To Instructional Video

By scanning the code with a mobile device, the user will be taken to a site with information about how to clean the chair and where they can purchase a similar model, as well as a video demonstration about the various adjustments that can be made to its height and position for optimal comfort and posture. Seating product manager at Steelcase, Mary Underwood, said:

We’ve spent years researching how people work and providing solutions that offer unprecedented levels of ergonomic support, but if the end user doesn’t know how to properly adjust their chair, those benefits aren’t fully realized. With the addition of QR codes, it’s almost like having a personal assistant ready to show you how your chair works.

Steelcase

(via PSFK)
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