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05/10/2011 / loyaltymarketingnews

British Airways offer Executive Club Members safety courses for air miles

British Airways plans to offer members of its Executive Club frequent flier program the chance to exchange their air miles for a course on air-travel safety.

For a price similar to that of a return flight within Europe, Executive Club members will be able to enroll in the one-day course that educates passengers on aspects of in-flight and “wider travel safety issues,” said Richard Gooding, a British Airways spokesman.

“We’ve offered the course for five or six years as part of our overall account management with our big corporate clients,” Goodfellow said by telephone. “We’re now looking to offer this to a wider audience.”

The course was started for BP Plc, Europe’s second-biggest oil company, to train its executives, and has been used by companies in team-building exercises.

 

(via Bloomberg)

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