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04/10/2011 / loyaltymarketingnews

Starwood Preferred Guest announces new benefit to help Members earn and maintain Elite status faster

Starwood Hotels & Resorts Worldwide, Inc. has announced a new change to the Starwood Preferred Guest (SPG) program that offers members a faster way to earn elite status a coveted standing matched with benefits like welcome amenities, room upgrades and more Starpoints earned per dollar. Beginning October 1, 2011, SPG Free Night Awards, promotional awards and combined cash and point stays now count toward Gold and Platinum status.

As a member of the SPG program, guests are welcomed into a tier based on stay activity. These tiers include Preferred Guest, Gold Preferred and Platinum Preferred. Gold Preferred (reached after 10 stays or 25 nights in a calendar year) and Platinum (reached after 25 stays or 50 nights in a calendar year) are considered elite and enjoy additional benefits.

SPG offers travelers more luxury, in more destinations. With this program change, more members can earn elite status and enjoy their new privileges at over 1,000 incredible hotels and resorts around the world.

To learn more about these changes to the SPG program visit


(via Colloquy)


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