Skip to content
03/10/2011 / loyaltymarketingnews

Carlsberg Fills A Movie Theatre Full Of Bikers To Promote Their Beer

Riding off the tag-line ‘That Calls for a Carlsberg,’ Duval Guillaume Modem decided to test the perseverance of a number of innocent couples in a movie theater.

Created for Danish brewing company Carlsberg, the communications agency filled a cinema with 148 ‘bad boy’ bikers, leaving only two seats free.  Cue the ‘innocent couples’ who, when entering the cinema, were faced with two free seats right in the thick of the ‘ not-so-friendly gentlemen’.  Some overwhelmed couples took to the exit, whilst the ones that worked their way through the crowd, into the seats were rewarded with a cold beer, a spotlight and a cheerful toast.

Carlsberg

(via PSFK)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: