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29/09/2011 / loyaltymarketingnews

Transit Treasure to launch loyalty program for users of public transportation

A first of its kind frequent flyer like program for users of public transportation will has launched this week in 32 U.S. cities, 7 Canadian cities, and London, England. The program, called Transit Treasure, is free to join and open to all public transit riders who have a Facebook account. Members earn Transit Miles for their use of public transit and by making their common, everyday purchases with participating online retail partners. Transit Miles are redeemable for cash.

Participation in Transit Treasure requires only three, easy to follow steps:

  • Report – Each week members will be prompted to report their public transit use for the prior week on the Transit Treasure website. After reporting 20 or more transit rides during a single calendar month, members will earn 100 Transit Miles.
  • Spend – To convert Transit Miles from earned to claimed, meaning Transit Miles are now fully owned and usable by the member, he or she must spend at least $30 with any of Transit Treasure 300+ online merchant partners. (Local merchants will soon be participating in Transit Treasure, as well.) For every dollar spent above $30, he or she will earn an additional Transit Miles.
  • Redeem – Upon collecting at least $5 of value in Transit Miles, members can elect to receive a cash payment transferred to their preferred banking account via PayPal.

Additional Transit Miles can be earned by inviting Facebook friends to join Transit Treasure and by sharing Transit Treasure activity through Facebook.

Transit Treasure’s Transit Shopping Network contains over 400 online retailers who reward member purchases with Transit Miles. By shopping with the Transit Shopping network Transit Treasure members gain access to special deals and discounts from the most popular online merchants and earn Transit Miles for every dollar they spend.

Some notable Merchant Partners include:, Macy’s, Best Buy, Target, Fandango, Sephora, Sears, Kmart, Barnes & Noble, Gap, Nordstrom, Bloomingdales, Netflix, Finish Line, Under Armor, Sports Authority, Dell, Office Depot,, GNC, JC Penney, Jos. A. Bank,,, PETCO, Radio Shack, Safeway, adidas, North Face, The Limited, ULTA, Kohls,, Lord & Taylor, Hanes & Expedia.


(via Colloquy)


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