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29/09/2011 / loyaltymarketingnews

NBA Team Breaks Barriers By Hiring A Social Media Sideline Reporter

While the current basketball season seems to be at a standstill, NBA teams continue to look for ways to keep their fan bases alive with anticipation. Recently, the Phoenix Suns made an announcement for a new job opening for a social media sideline reporter, the first and only one of its kind in history.

The search was open to all Suns fans, who were invited to submit minute-long video clips that show-off their basketball IQ and overall understanding of the importance of social media. Unlike regular courtside reporters, the social media sideline reporter serves as a channel between the fans and the Phoenix Suns. The role of this new type of reporter is also dynamic, that it evolves and changes based on social networking trends. Sources say that though the job description has not been finalized, some of the key tasks of the social media reporter is to interact with fans, share Tweets, discuss, and more. Applications are still being accepted until October 10, and more details can be found on the NBA website.

Social Times

(via PSFK)

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