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28/09/2011 / loyaltymarketingnews

Groupon to roll out loyalty program

According to an article in the Chicago Tribune, Groupon Inc. is launching a loyalty program for merchants to reward frequent visitors, hoping to help local businesses improve retention among new customers generated by daily deal promotions.

The article continues, “Groupon Rewards will rollout in Philadelphia next month and later to other cities. The rewards program marks the company’s first official loyalty program and helps address a common business concern : how to retain customers attracted by a daily deal as many consumers rarely return to pay full price.”

Click Here to learn more.


(via Colloquy)


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