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23/09/2011 / loyaltymarketingnews

Commuters Hold Onto Lightsabers In Speeding Trains

20th Century Fox Home Enterinmant Japan recently installed life-sized lightsabers in place of hand rails in Tokyo’s trains as part of its promotion for the new ‘Star Wars – The Complete Saga’ Blu-ray DVD boxset release. The lightsabers have built-in LED lights which can be turned on at the press of a button. The campaign has received positive reviews thus far, as it is the first time that this kind of installation has been used in an advertising campaign. Check out some images of the lightsabers in situ below.

20th Century Fox – Japan

(via PSFK)
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