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22/09/2011 / loyaltymarketingnews

Customize Your Very Own Mustang With This Interactive Website

Car manufacturer Ford has launched a new Customizer website that allows users to custom design their dream Mustang. Users can select from a Mustang V6, GT, Boss 302 or Shelby GT500 to play around with. The interactive site enables the user to tweak different ‘parts’ of the car, including the paint job, bonnet, spoiler, wheels and even the door handle and headlights. The user can also choose from three different image backgrounds and include details like burnouts and smoke. You can even download a PDF of your customized Mustang and take it to a Ford dealer to turn it into a real car.

The Customizer was produced by the advertising agencies Team Detroit and Firstborn. The website integrates with social media aspects that give users options to share their finished design with friends and even enter it into a ‘battle’ with others.

Mustang Customizer

(via PSFK)
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