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21/09/2011 / loyaltymarketingnews

Take A Photo Of A Shirt, Get Wearer’s Contact Details

French Capturio lets users link their contact information with any favorite t-shirt. Because the service is setup to recognize the wearer’s t-shirt design, no QR code is required.

It’s become increasingly common for everyday objects such as t-shirts to include a QR code that links to online content. French Capturio, however, lets users link their contact information with any favorite t-shirt — no code required.

How it works? Users of the free service simply take a picture of the t-shirt they have in mind and email it along with their contact information to Then, anytime someone sees the user in that shirt, they can snap a photo of it and email it to In return, they get the wearer’s contact details emailed back to them. Capturio works on mobile platforms including iPhone, Android and Blackberry.

Currently, there’s a limit of one t-shirt per user, but that’s due to increase soon. Also on the way are a web version, mobile apps and integration with social websites like Facebook and Twitter. For the long run, Capturio bills itself as a service that can “turn anything into a business card.” Tech-savvy entrepreneurs: one to get involved in?


(via Springwise)


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