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20/09/2011 / loyaltymarketingnews

Ad Industry’s Do-Not-Track Plan Blasted By Consumer Groups

Top consumer advocacy groups in the U.S. and Europe have just sent this letter to top regulators on both sides of the Atlantic urging them not to be wooed by the online advertising industry’s call for law makers to keep their hands off online tracking.

The letter was drafted by Trans Atlantic Consumer Dialogue, or TACD, a consortium of advocacy groups that champions consumer protection policies. It was sent to David Vladeck, Director of the Bureau of Consumer Protection at the FTC and Jacob Kohnstamm, Chairman of the Article 29 Working Party.

Technology Live

(via PSFK)
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