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16/09/2011 / loyaltymarketingnews

New take on loyalty programs is like a punch in the gut. No, really.

AlleyCat Comics in Chicago has an unorthodox approach to rewarding frequent customers: Shoppers that hit 50 purchases get to punch a store employee in the stomach. The rewards program is new, so the prize remains unclaimed. But because future winners will have spent a lot of money, “I guess I can take a shot in the gut,” said store owner Nicholas Idell, who opened the business with his wife four months ago and expects he’ll take all the hits. AlleyCat Comics’ rewards program may be an extreme example of the creative tactics local merchants are employing to convert casual customers into repeat ones. But the store’s experiment, which also taps into technology from a Chicago-based startup called Bellyflop, is part of a larger push by startups to put a fresh spin on loyalty programs.


(via Colloquy)


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