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16/09/2011 / loyaltymarketingnews

Exclusive Feist Performance On The Starbucks Digital Network

The Starbucks Digital Network allows customers with wi-fi enabled laptops, tablets or smartphones to access a unique collection of news, entertainment, business and lifestyle content while in their stores.

From September 19th-October 3rd, the Digital Network, in partnership with Yahoo!, will debut an exclusive video performance from Feist, featuring tracks from the artist’s upcoming album Metals. The exclusive studio footage will be available nearly two weeks prior to the official album launch. The senior vice president of digital ventures at Starbucks, Adam Brotman, said:

With the Feist in Studio feature, Starbucks and Yahoo! are sharing an exclusive, first-look with our customers that they won’t find anywhere else.  The Starbucks Digital Network provides an opportunity for our customers to discover and enjoy new music and premium content anytime they’re in our stores. We worked with Yahoo! to create this one-of-a-kind experience with Feist and it’s a great example of how we continue to offer new content experiences on the network.

(via PSFK)

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