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15/09/2011 / loyaltymarketingnews

Virgin America Enhances Their In-Flight Entertainment System

Virgin America unveiled its latest plan to be the leader in in-flight entertainment through the launch of its new ‘Red’ system. Slated for release in late 2012, the entertainment system features a larger, high-definition touchscreen seatback monitors, four times more entertainment content, and full Wi-Fi connectivity that allows passengers to connect their own devices to the system. Abby Lunardini, VP of corporate communications for Virgin America describes the system:

Red is still the most advanced entertainment system in the domestic skies. Other airlines are not making an investment in in-seat entertainment; they’re just doing Wi-Fi. Fleet Wi-Fi will always be a focus for us, but our built-in entertainment system is still important, and we think we can offer the best of both worlds.

Plans to include applications for easy Facebook, Twitter and other social network access are under consideration and back-end testing of the system will start on #nerdbird, Virgin America’s Twitter hashtag-named Airbus A320.

Virgin America

(via PSFK)
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