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12/09/2011 / loyaltymarketingnews

UK: Heinz trials Facebook-based loyalty program

According to an article in New Media Age, Heinz has launched a loyalty campaign for its chilli-flavoured Tomato Ketchup variants exclusively on Facebook.

The article continues, “the social media campaign centres on offering discount vouchers that double in value once they’ve been shared by friends. People who aren’t already Heinz Facebook fans must Like the page before they can click through to the coupons, which are available for the chilli and fiery chilli flavours. They then have the choice of immediately downloading a 25p discount coupon or sharing it with their friends, which will double its value to 50p.”
(via Colloquy)

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